Savor tickets aren’t selling as quickly in New York

May 8, 2013

Tickets to Savor -- the Brewers Association’s annual beer and food gala held in Washington since 2008 -- usually sell out fast, perhaps in as little as 10 minutes. But this year's event will be held in New York, and beer aficionados seem to be in less of hurry.


Savor sales have been slow in New York. The beer festival will return to the National Building Museum in May 2014. (Brewers Association)

As of May 8, three weeks after tickets for the June 14-15 show went on sale to the general public, about 35 percent of total ticket inventory is still up for grabs, according to Barbara Fusco, the Brewers Association’s sales and marketing director.

That’s despite the fact that fewer tickets are available in 2013. This year’s venue, the Metropolitan Pavilion and adjoining Altman Building in Manhattan, can accommodate only 1,600 attendees per evening, compared to 1,750 for the National Building Museum, which has hosted the event since 2009.

“This represents Savor's debut in New York City and the fact of the matter is, beer enthusiasts in the market simply are not yet as familiar with the event as the good folks of the D.C. metro area,” Fusco said.

There’s been some grousing online about the price of the event: $170 per ticket, a steep increase over last year’s $120. If you want to attend one of the salons – private tastings and lectures requiring a separate admission – the package deal will cost you $195. (That doesn't include $4.50 in the usual processing fees.)

“The ticket prices reflect the significantly higher operational costs of holding this event in Manhattan,” Fusco said.

The format of Savor will be substantially the same as in previous years, with 76 breweries offering beer samples, paired with complementary small plates, oysters,  cheese and chocolate.

Once again, attendees will cart away a bottle of a special collaboration beer as a parting gift. This year’s commemorative brew, a joint effort of Brewery Ommegang, Brooklyn Brewery and Saranac, is described as a “strong white lager” flavored with multiple spices, honey and New York State-grown hops.

To claim yours, you'll have to head to Manhattan. (Tickets must be purchased in advance.) Otherwise, wait for Savor's return to the National Building Museum from May 9-10, 2014.

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Alex Baldinger | May 8, 2013