D.C. will soon have a new trendy food venture (aren't they all?): A Kickstarter-funded, Twitter-spamming gourmet slider truck that also (naturally!) sells cupcakes.
D.C. Sliders, a venture by Chantilly’s Chris and Carmen Morse, met its $6,000 goal on the crowdfunding site Kickstarter late last week. According to the Morses’ Kickstarter page, that should let them get the truck on the road in mid- or late July.
They are due to serve truck-side beef, crab cake and pulled pork sliders, as well as salads, sweet potato fries and cupcakes in a variety of flavors. (Chocolate, vanilla, lemon and red velvet are listed).
But even more interesting than the food -- which does, admittedly, look delicious -- is the way the Morses’ funded their truck. Their first Kickstarter effort, which tried to raise an ambitious $20,500 failed in late March. When they relaunched six weeks time later, the Morses weren’t taking any chances with the whole crowdfunding thing: They cut their asking price by 70 percent and sent a lot of tweets like these:
While the spam is a little grating (Taylor Swift? Really?), it underlies just how important social media and crowdfunding sites like Kickstarter have become in launching new food concepts. In the past year alone, Kickstarter has funded Stephan Boillon’s Mothership, Union Market’s Righteous Cheese and D.C.’s former frontrunner for trendiest new restaurant concept, a Cleveland Park “Cakepoppery.” Across the country, Kickstarter funded more than 1,500 successful food projects last year -- the vast majority making between $1,000 and $9,999.
As for D.C. Sliders, the Morses’ say their Kickstarter funds will help them brand the truck and install a fire safety system. After that, they expect to hit the streets of downtown D.C. -- a move they’ll herald, we assume, with lots of promotional tweets.