While no food business is a sure thing, profit-wise, we’re thinking that Yael Krigman’s evolving venture has dollar signs written all over it: a cake-pop boutique across from the main entrance to the National Zoo. She’s hoping to open in November, and says it’s a Washington first.
Krigman, 33, appreciates how spot-on the location is. The search for her own brick-and-mortar retail space took two years. The Annapolis native and former lawyer started Baked by Yael as a custom-order concern in 2011, supplementing the cake-pop effort with bagels and other baked goods. Until the shop opens, Baked by Yael goods will continue to be delivered in the District, with orders available for pickup at Weygandt Wines in Cleveland Park.
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"We’ve operated for so long as an online business, I’m so looking forward to this being a place where I can meet my customers," Krigman says.
Backing for the shop comes via Krigman’s Kickstarter campaign, which raised almost $75,000. Baking will be done on-site, and she plans to offer space for children’s birthday parties.
"When the cake poppery opens, our customers will be able to have the full Baked by Yael experience," Krigman said in a news release this week. "They’ll smell the cakes in the oven. They’ll watch us dip and decorate the cake pops."
Local purveyors of a New York deli specialty should watch out: "The black-and-white cookie’s my favorite of everything I bake," Krigman says.
Baked by Yael, 3000 Connecticut Ave. NW. 202-480-9235. www.bestcakepopever.com. Cake pops, starting at $2.75 each; bagels, $18.95 per dozen; black-and-white cookies (two sizes; $20.95 per dozen and $32.95 per dozen).