Shutdown prompts happy hour searches

October 11, 2013

It’s a sign of these shutdown times: Internet searches for the phrase “happy hour” are way up in Washington.

Maybe it’s all those furloughed federal workers with more time and less money to spend  – or maybe it’s just that there’s just way more interest in drinking away shutdown stress. Whatever the reasons, Google analytics of trending search terms shows that “happy hour” is more on the minds — and fingertips — of Washingtonians than usual.

It’s interesting to note that, in general, the phrase is searched for more in Washington than it is nationally. Clearly, we’re a city that likes its 25-cent wings.

The statistic comes courtesy of Google marketer Jesse Friedman, who also noted that the shutdown also seems to be making folks more altruistic in addition to less sober: searches for the word “volunteer” are also up in Washington.

Emily Heil is the co-author of the Reliable Source and previously helped pen the In the Loop column with Al Kamen.
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Al Kamen · October 11, 2013