What up, Bro? Obama’s latest nominee

An otherwise routine White House nomination e-mail drew a little extra attention Thursday afternoon because of the nominee’s — too fun not to have fun with — name: Bro.

Dr. William “Bro” Adams, who President Obama refers to simply as “Bro” in his statement, is nominated for chairman of the National Endowment for the Humanities.

“Bro brings demonstrated leadership and decades of experience as an administrator at major universities and liberal arts institutions,” Obama said in the e-mailed release.

Bro — we’re going first name if Obama did — was most recently the president of Colby College, a position he was in since 2000. A local newspaper story about him when he first got the job describes a quirky man who lived with “three dogs, two cats, two ferrets, a half-dozen birds, assorted lizards and a potbellied pig.” At previous college posts, he’d host “Yo, Bro” forums with undergrads.

He had us at potbellied pig, though it was Bro’s “lifelong commitment to the humanities” that sold Obama.

“I’m proud to nominate Bro as Chairman of the National Endowment for the Humanities and look forward to working with him in the months and years to come,” Obama said.

This could be the beginning of a beautiful bromance.

Colby Itkowitz is a national reporter for In The Loop.
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Colby Itkowitz · April 10