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Posted at 03:50 PM ET, 02/03/2012

Corning releases sequel to “A Day Made of Glass” viral video ad (video)


An iPhone is displayed behind a glass enclosure at the Macworld Conference 9 Jan. 2007. (AFP/Getty Images)

Corning, the makers of Gorilla Glass, have entered into the movie-making business...sort of.

In their latest attempt at viral-video advertising, Corning released a nearly six-minute follow-up to their highly successful “A Day Made of Glass” Web video on Feb. 3. ”A Day Made of Glass 2” features a world where car dashboards, tablets, blackboards and tables are replaced with interactive display glass. Imagine a more interactive, streamlined iPad transposed on nearly every surface you interact with.

The ad, which we originally discovered on Fast Co.Create, is an eye-popping tour through an enhanced reality. But many of the inventions are closer to science fiction than anything else. Corning, recognizing that fact, created a behind-the-scenes video, of sorts, with a host who walks through the original video pointing out what’s possible and what’s not. For example, nearly all of the large displays seem to function without wires or any need for storage capacity. Given the size of the screens and the amount of data many of them display, it would be impossible, given the limits of current technology, for anything like that to exist today.

But that doesn’t stop Corning’s video guide from asking, “Pretty amazing, isn’t it?” and, “Spectacular, isn’t it?” even as he’s describing how impossible some of the dreamscape technology is.

The video, while entertaining, show what Corning is “thinking about,” not necessarily what they are on the verge of tossing onto store shelves. After all, moviegoers have been entertained by technology like this for years. But that’s not to diminish Corning’s already large role in the touch-screen technology landscape today. The more-than-160-year-old glass and ceramics company is the leading provider of the glass used in iPhones, iPads and a host of other touch-screen gadgets.

In January, the company announced a new incarnation of Gorilla Glass, Gorilla Glass 2 — a more durable, thinner and scratch-resistant material. The glass is projected to allow for more sensitive touch-screen response and brighter displays.

It’s yet to be seen how many iterations of Gorilla Glass the company will have to go through before we’re choosing our clothes in the style of “Clueless’s” Cher by dragging and dropping what we want to wear on a tablet-powered closet door.

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By  |  03:50 PM ET, 02/03/2012

Categories:  Business, Technology, Video, The Lunch Break

 
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