At a time when Hollywood and the film industry are locked in a debate over Internet piracy and the support of controversial legislation such as SOPA, last night’s Academy Awards showed what was wrong with the industry. The problem with the entertainment industry is not the Internet or overseas foreign pirates — it’s a nostalgia for a past that will never return. Unfortunately, nostalgia is not a business model. The relentless pace of business in today’s digital world means that you either innovate or get out of the way.
While it can be fun to re-live the cinematic glory of Hollywood, the entire Oscars evening felt like a vintage re-run of Hollywood as the Washington Post’s Hank Stuever noted in his review Monday. In fact, with “The Artist” winning nods for Best Actor and Best Picture, among other awards, the whole evening felt like a throw-back to the days of Hollywood before color film and the “talkies,” not to mention the Internet. In one montage, today’s best and brightest actors reminisced about the impact that watching films in the theater — not on their laptop or mobile phone — had on their commitment to a career in the movies. Ah, nostalgia.
During the show, the mock focus group dating back to roughly 1939 and the "Wizard of Oz" was a nice nod to the magic of Hollywood storytelling, but felt distinctly dated. While the point of the focus group could be interpreted as, “Amateurs should get out of the way and let professionals do what they do best,” it’s no longer the case that there is a steep divide between professionals and amateurs. Off-the-shelf technology means that young kids with a budget of $1,000 and a Macbook can create a credible film in a short period of time.
It’s clear that the business model of Hollywood is built around scarcity, while the business model of Web-based companies is built around abundance. How the leaders of these two industries handle the vast dichotomy between these two models will tell you a lot about the future of video entertainment. During last night’s Academy Awards, the Hollywood message was distinctly one of scarcity, and it went something like this: It is only a few unique individuals, trained for generations, who can create this magic on a consistent basis. Anyone who has spent more than a few hours on the Internet knows otherwise - that the world is full of uniquely talented people, crowdfunding their ideas, embracing off-the-shelf digital tools and experimenting with innovative new formats for film.
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