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Posted at 10:48 AM ET, 03/26/2012

Don’t show me the money: Why eliminating cash may be the secret to prosperity


U.S. one dollar bills are arranged for a photograph in London, U.K., on Wednesday, Feb. 23, 2011. (Chris Ratcliffe - BLOOMBERG)
Sweden's push to become the first-ever nation to phase out physical bills and coins marks the next major evolution in the creation of the cashless society. In some areas of Sweden, people no longer need to carry around bills or plastic cards, and payments for everyday items like bus tickets and groceries are made by mobile devices. The ultimate point of arrival, of course, is the creation of the truly cashless society in which all payments are digital and mobile devices contain all the information we once entrusted to our wallets.

So, will this new era of digital money lead to a rising tide that lifts the boats of America’s “99 percent” — or will it lead to a further chasm in the digital divide?

On the surface, of course, the idea of people swapping payments via little devices attached to their tablets, exchanging money via apps on their smart phones — or by merely waving them around — conjures up an image of a techno-elitist society where digital money is merely another perk of being in the “1 percent.” After all, tablet devices and smart phones aren’t cheap, especially if you’re struggling to make ends meet. However, this ignores one important fact: “unbanked” Americans — those who don’t use banks and can’t open traditional bank accounts — do, however, send text messages to each other and download apps from the Internet.


A man sends money through a pioneering mobile phone service called M-Pesa, in Kenya's capital, Nairobi. (TONY KARUMBA - AFP/GETTY IMAGES)
That’s where things get interesting. Creating a cashless society is possible once you open up the financial services sector to the technology sector. All of a sudden, you have the most innovative companies in Silicon Valley competing to launch new financial services offerings. While Google sticks to its vision of creating a digital Wallet, competitors are exploring other options, such as creating a payment network within Facebook or sending money via text messages. Even companies that used to cater only to the financial elite, such as American Express, are now exploring new payment alternatives that enable lower-income Americans to participate in the digital economy simply by being part of Facebook. All of this competition has obvious implications - it will help to push down transaction costs and level the playing field for America’s 99 percent.

In countries that have been early to embrace the cashless society, such as the emerging nations of sub-Saharan Africa, the movement has unlocked the extraordinary economic potential of their citizens. This is borne out not just anecdotally, but also through reports from international aid organizations. As the Financial Times points out, innovations such as Kenya’s M-Pesa have actually led to the empowerment of society’s poorest members for one simple reason: In today’s mobile world, it’s much easier to get someone to use a cellphone than it is to get someone to open a bank account. The Financial Times goes on to report that, in Kenya, 15 million people use M-Pesa, resulting in over $8 billion in transactions that never would have occurred otherwise.

In addition to this economic effect, there are other positive social consequences to moving to a cashless society. Sweden’s proponents for the cashless society, for example, highlight the potential for lower crime rates and fewer cases of fraud and corruption. Intuitively, this makes sense. If fewer people are carrying around cash, it’s just not as easy to pull off robberies or make under-the-table cash payments. In 2011, there were only 16 bank robberies in all of Sweden — down from 110 just a few years ago.

Not all is rosy, however. A cashless society is also a society where there is no longer any anonymity. (Have you ever tried to give someone some “unmarked” 1’s and 0’s when you’re making payments online?) There are understandably concerns about privacy, especially when payments are made through social networks. At the end of the day, however, there is a direct correlation between becoming a cashless society and becoming a digitally innovative society. The end of money may just mean the beginning of prosperity.

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By  |  10:48 AM ET, 03/26/2012

Categories:  Business, Dominic Basulto, Morning Read, Technology

 
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