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Posted at 12:58 PM ET, 10/31/2011

Why digital talent won’t work for you (#DigitalTalent)


Why would top digital talent prefer to work for Mark Zuckerberg than work for you? (Justin Sullivan - GETTY IMAGES)
Fast Company “expert blogger,” Aaron Shapiro, put together a list of reasons why top digital talent avoids the many companies that desperately want to hire them in favor of Silicon Valley mainstays, such as Google and Facebook.(Full disclosure: The Washington Post Co.'s chairman and chief executive, Donald E. Graham, is a member of Facebook's board of directors.)

Given that, we want to know how accurate you think the list is, and what it would take for you (whether or not you’re a technologist) to work for a non-Silicon Valley, free-Red-Bull-ever-day-style company.

The conversation:

" What sends digital talent running over the hills and into Silicon Valley? "

Everyone wants to be the next, big thing online, but few people actually know how to dig in and start writing the code necessary to take their company from Web 1.0 to Web 2.0. As Shapiro, writes: When it comes to digital talent, “you need them more than they need you.”

And they know it.

Companies across the board are desperate to hire individuals who know how to manipulate the digital world. But long-standing institutional bureaucracy and technology naysayers in an organization’s senior ranks can turn off a prospective digital hire faster than you can say ”Django.” This means that, if you’re not offering Google-style perks, your company needs to give technologists something fundamental — like an opportunity to change the world, for example — to get them in the door and keep them around.

Shapiro outlines five overarching reasons why most companies send digital talent running over the hills and into the Valley: An impenetrable bureaucracy, a corporate willingness to settle for less-than-extraordinary, a failure to be okay with trial and error, a lack of fast-paced upward mobility and an impersonal workplace. But how on-the-mark is he? Are there other reasons that companies send technologists running, or, if you are one of these sought-after digital talents, have you beat a path to the exit?

— What sends digital talent running from your company, over the hills and into the Valley? We're following #digitaltalent for your feedback on Twitter.

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By  |  12:58 PM ET, 10/31/2011

Categories:  Business, Technology

 
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