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Posted at 01:33 PM ET, 10/01/2012

Will.I.am and Simon Cowell working on science talent show ‘X Factor for Tech’


Musician Will.I.Am (Andrew Burton - Reuters)
Can “American Idol” do for scientists what it did for singers in search of recording contracts?

Will.I.am seems to think so. The recording artist is currently in talks with entertainment heavyweight Simon Cowell to produce a show that highlights the talents of science, engineering, mathematics and technology enthusiasts in the hopes of discovering the next Bill Gates or Steve Jobs.

Will confirmed that he was working on a show during an appearance in London last week. The Sun reported Sunday that the he is working on the project, called “X Factor for Tech,” with Cowell. “Singing and performance create a couple of jobs. But this will create lots,” the artist told The Sun’s Colin Robertson.

This is not Will.i.am’s first foray into promoting STEM awareness. He was interviewed on NASA’s livestream during their coverage of the rover Curiosity’s landing on Mars in August and composed the first song to be beamed to Mars and back later that month. Prior to that, he has worked closely with Segway inventor and For Inspiration and Recognition of Science and Technology (FIRST) founder Dean Kamen. In 2011, he collaborated with Kamen to air the FIRST Robotics Competition on ABC. The star-studded show came complete with opening remarks from President Obama.


Will.I.Am of the Black Eyed Peas sings at Nasa's Jet Propulsion Laboratory on Aug. 28, 2012, in Pasadena, Calif. (Nick Ut - AP)

But will the same audience that looks forward to watching amateurs and relative unknowns croon for a recording contract want to watch tech enthusiasts? If Cowell’s “American Inventor” past is “X Factor Tech’s” prologue, they might, but not for very long.

(Source: The Sun)

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By  |  01:33 PM ET, 10/01/2012

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