The wonderful weirdness of SXSW, in 16 photos


(Matt McFarland/The Washington Post)

Start with the creative, artsy town of Austin.


(Matt McFarland/The Washington Post)

Then fly in thousands of techies and tech companies to overtake the city.


(Matt McFarland/The Washington Post)

CEOs sport sneakers.


“You respect the audience, whoever it is,” said Aereo chief executive Chet Kanojia, explaining his footwear. “The people I work with, if I showed up in a suit, it would be disrespectful to them because I would make them uncomfortable. It’s my job to make you feel comfortable in your presence.” (Matt McFarland/The Washington Post)

Odd businesses promote themselves in crowded hallways at the Austin Convention Center.


(Matt McFarland/The Washington Post)

Brands do strange things with trucker hats.


(Matt McFarland/The Washington Post)

And invent words that don’t exist.


(Matt McFarland/The Washington Post)

You never know what you’ll bump into on the sidewalk.


(Matt McFarland/The Washington Post)

Or on the roads.


(Matt McFarland/The Washington Post)

Speed limits aren’t your usual round numbers.


(Matt McFarland/The Washington Post)

Bikes are everywhere, especially odd ones.


(Matt McFarland/The Washington Post)

Pedicab drivers wear antlers.


(Matt McFarland/The Washington Post)

And break out eye-catching lights at night.


(Matt McFarland/The Washington Post)

Bottled water is so two SXSWs ago.


(Matt McFarland/The Washington Post)

People park their cars in odd ways.


(Matt McFarland/The Washington Post)

It makes for an unforgettable experience. Here’s to next year!


(Matt McFarland/The Washington Post)
Matt McFarland is the editor of Innovations. He's always looking for the next big thing. You can find him on Twitter and Facebook.
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