In refreshing change of pace, company admits it’s not innovative

Despite evidence that America is losing its innovative edge, companies love calling themselves innovative. It’s the new and inaccurate “We’re No. 1!” Take note of recent ad campaigns and chest-puffed-out declarations from SoftbackNissanand more.

Yet in the tweet above, we have something entirely different. In what looks like a failed Venn diagram, Thomson Reuters suggests that innovation is almost completely absent from its values. (And it doesn’t care much for trust, partnership or performance.)

Matt McFarland is the editor of Innovations. He's always looking for the next big thing. You can find him on Twitter and Facebook.
Continue reading
Comments
Show Comments
Most Read National

national/on-innovations

innovations

Success! Check your inbox for details.

See all newsletters