In refreshing change of pace, company admits it’s not innovative

Despite evidence that America is losing its innovative edge, companies love calling themselves innovative. It’s the new and inaccurate “We’re No. 1!” Take note of recent ad campaigns and chest-puffed-out declarations from SoftbackNissanand more.

Yet in the tweet above, we have something entirely different. In what looks like a failed Venn diagram, Thomson Reuters suggests that innovation is almost completely absent from its values. (And it doesn’t care much for trust, partnership or performance.)

Matt McFarland is the editor of Innovations. He's always looking for the next big thing. You can find him on Twitter and Facebook.
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Matt McFarland · August 18