accidental venn diagram? pic.twitter.com/7Xr5HWKh02
— Isaac Hepworth (@isaach) August 16, 2014
Despite evidence that America is losing its innovative edge, companies love calling themselves innovative. It’s the new and inaccurate “We’re No. 1!” Take note of recent ad campaigns and chest-puffed-out declarations from Softback, Nissan, and more.
Yet in the tweet above, we have something entirely different. In what looks like a failed Venn diagram, Thomson Reuters suggests that innovation is almost completely absent from its values. (And it doesn’t care much for trust, partnership or performance.)