The 2013 Hyundai Elantra sedan is already on sale with a base MSRP of $16,695, excluding a $775 destination fee. That's a big jump from the $15,345 starting price of the 2012 Elantra, but for good reason: The base Elantra now comes standard with air conditioning, cruise control, telescoping steering wheel and UV windshield glass, as well as 16-inch wheels (instead of 15-inchers). If you take into account all those added features — which make the base 2013 Elantra the equivalent of the 2012 Elantra GLS with the Comfort Package — the price is $100 more than last year's Elantra with the same equipment.
The 2012 Elantra GLS with a manual transmission and no air conditioning was hard to find, according to Hyundai, which removed the trim from its consumer website late last year.
The increase gives the Elantra a higher asking price than the 2012 Chevrolet Cruze , Honda Civic , Kia Forte and Toyota Corolla , though, again, the Elantra is better equipped than most of those entries.
The 2013 Elantra GLS with an automatic transmission costs $17,695, or $100 more than last year, and has no new features. The Preferred Package, a $750 option ($150 more than last year), now includes heated front seats, which were previously unavailable on the GLS trim.
The Limited trim now gets a power driver's seat with lumbar support standard, and it starts at $20,945. That's $350 more than the 2012 Elantra Limited. The Limited Technology Package adds a dual zone automatic climate control system with a clean-air ionizer and auto defog system to the option package and costs $2,350 ($200 more than last year).