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Posted at 12:13 PM ET, 06/26/2012

Daily News Briefs: June 26, 2012


(Cars.com)

U.S. auto sales will increase but stay below 16 million annual deliveries — a target hit from 1999 through 2007 — through 2015, according to a new report from AlixPartners LLC. Why? Blame factors like lingering unemployment, which has been over 8% seasonally adjusted since January 2009, and rising overhead costs to build cars. But the most interesting shift is demographic: AlixPartners says Baby Boomers "simply have less reason to drive," and young people care less about cars. We've reported on the latter trend before , but AlixPartners says less driving among Boomers contributes to 13% of the slack in future demand. The firm suggests automakers make "aggressive, well-informed investments" in better cars and trucks and expect the economy to generate little tailwind. Global "mega-platforms" that are used on numerous cars — think Ford's C-platform, which underpins cars like the Focus , Escape and C-Max — will proliferate.

In other news:

Toyota will supply BMW with hydrogen fuel cells and hybrid technology, Japan's Nikkei News reports via Automotive News .

Fans of Mazda's RX sports cars should take a moment of silence. After 45 years of production, the Japanese automaker will build its last rotary engine — an RX staple — this month, The Detroit News reports .

Nissan paid CEO Carlos Ghosn some $12 million at current exchange rates last year, Bloomberg News reports . That's more than seven times what rivals Toyota and Honda paid their CEOs, but far less than what Ford paid CEO Alan Mulally.

Honda overtook Toyota to become the top non-luxury brand in overall consumer perception, according to a brand equity study by Harris Interactive.

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By Cars.com  |  12:13 PM ET, 06/26/2012

 
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