Star-studded CES 2013 showcases 50 Cent, Tim Tebow, Snooki and more

January 7, 2013

The International CES tech show is always a draw for celebrities looking to hawk their latest products or get involved in conversations about technology. Keeping with that tradition, this year’s show include input from big names including NFL star Tim Tebow, reality show personality Nicole “Snooki” Polizzi and music moguls 50 Cent, LL Cool J and will.i.am.

50 Cent and LL Cool J will both be there to promote their respective headphone lines, SMS Audio and Boomdizzle. Snooki is hawking products for Zeikos, which makes a range of photography, entertainment, gaming and other electronics. Tebow will be promoting the launch of a line of products for Ludacris’ Soul Electronics.

Felicia Day, who’s made her mark as the creator and star of “The Guild” is serving as CES ambassador this year for the “Entertainment Matters” program that focuses on film, television and digital communities.

Musicians are well-represented at this year’s show. Maroon 5 will add some spice to Qualcomm’s keynote presentation, while will.i.am will be featured in a Tuesday keynote of his own to talk about the next generation of innovators.

Travis Barker, the drummer from Blink-182, will be showing off his 1951 Chevy truck and its audio system for Pioneer Electronics. Rapper Lil Twist will be promoting Nikura electronic accessories. Joseph Simmons, also known as Rev. Run, is stepping in to promote Jabra accessories with DJ Ruckus.

In keeping with an increasing focus on medical tech, CNN’s Dr. Sanjay Gupta and Dr. Oz  also will be making appearances to talk about how technology and health care intersect. Arianna Huffington and Deepak Chopra will be on hand to talk about how technology can be used to improve health care. 

There will also be plenty of politicians on hand to talk about technology and policy, including Federal Communications Commission chair Julius Genachowski, who will have his usual one-on-one conversation with Consumer Electronics Association president Gary Shapiro. Sen. Ron Wyden (D-Ore.) will be presenting a “Pro-Innovation Policy Agenda for 2013″ and Sen. Jerry Moran (R-Kan.)  will be talking about how the government should approach regulating the industry.

According to a report from Mashable, former president Bill Clinton may also make an appearance during Samsung Electronics’ keynote speech on how technology components can drive product innovation. Clinton has worked with Samsung’s charity initiatives in the past; the electronics giant named him an ambassador of its “Children of Hope” effort in 2011.

Hayley Tsukayama covers consumer technology for The Washington Post.
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Hayley Tsukayama | January 4, 2013