‘Anchorman’ exhibit gives journalists a chance to quote ‘Anchorman’

November 14, 2013
Props from "Anchorman" are on display at the Newseum. (Photo by Kris Connor/Getty Images)
Props from “Anchorman” are on display at the Newseum. (Photo by Kris Connor/Getty Images)

The Newseum bills itself as a place for “educating the public about the value of a free press in a free society.” That means serious exhibitions with Pulitzer Prize-winning photographsa piece of the Berlin Wall and an extensive history of the news.

And, as of Thursday, that roster also includes an exhibit focused on “Anchorman,” the Will Ferrell comedy released in 2004.

“Anchorman: The Exhibit,” which opened Wednesday and will remain open until next summer, seems designed to skirt the line between blatant promotional vehicle (“Anchorman 2: The Legend Continues,” Ferrell’s first sequel as a leading man, opens on Dec. 20) and educational museum installation (it includes information about the considerable difficulties faced by female journalists in the 1970s).

If the goal is to drum up attention for the museum and for the movie, it seems to be working. The exhibit’s opening has resulted in a wave of stories, most of which either refer to jokes in the original “Anchorman” or just recite lines from that movie.

Politico:

Kind of a big deal: The Newseum reveals the truth behind ‘Anchorman’

The “Today” show:

Kind of a big deal: ‘Anchorman’ museum exhibit to open

New York Times:

“I don’t know how to put this, but I’m kind of a big deal. … People know me. … I’m very important. Uh, I have many leather-bound books, and my apartment smells of rich mahogany.”

That was the pickup line that Will Ferrell’s character used in the movie “Anchorman: The Legend of Ron Burgundy.”

WTOP:

News team, assemble! Ron Burgundy is coming to the nation’s capital.

Roll Call:

The Newseum became a little bit more of a big deal on Wednesday as “Anchorman: The Exhibit” was unveiled.

USA Today:

The Newseum will stay classy this fall with a showcase of all things Ron Burgundy.

The Hollywood Reporter:

The Newseum in Washington, D.C., is about to get a classy exhibit from Ron Burgundy and the Channel 4 news team.

Los Angeles Times:

Washington, D.C.: Newseum out to stay classy with ‘Anchorman’ exhibit

CNN:

News team, assemble!…

Don’t act like you’re not impressed.

The malodorous cologne Sex Panther, featured in one of the original film’s best scenes, is also on display. It remains to be seen, however, whether it works 60% of the time, every time.

U.S. News:

While the misogynist sentiments depicted in “Anchorman” are a bit extreme – “It is anchorman, not anchorlady. And that is a scientific fact,” sports anchor Champ Kind (David Koechner) says in the movie – women entering the field did meet real adversity from their male colleagues.

Rolling Stone:

If you’re in the Washington, D.C. area and you’re a big fan of Channel 4 Evening News anchor Ron Burgundy, you’re about to be in for quite a treat (and we don’t mean a Scotchy nightcap).

DCist:

I’ve Just Been Handed An Urgent And Horrifying News Story: Anchorman Exhibit Opens Today At Newseum

I’m not sure, but I think it’s possible journalists really love quoting “Anchorman.”

Mark Berman is a reporter on the National staff. He runs Post Nation, a destination for breaking news and developing stories from around the country.
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Tom Jackman · November 14, 2013

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