A brief but tantalizing detail in Steven Pearlstein’s Sunday look at the massive CityCenter DC development: “Apple, reportedly, is considering a flagship store for the project.”
You might not be able to take that tidbit to the bank just yet, but CityCenter would be a logical place for Apple to place its second D.C. store. As Steve lays out, developers Hines Interests and Archstone are looking to “get beyond the all-too-familiar national chains that can afford high rents, but bring little pizzaz or personality” and sign “upper-end clothing, home furnishing and other retailers that would not only serve downtown residents but would have offerings unique enough to lure older and richer shoppers from suburban enclaves.”
And from Apple’s perspective, the experience of filling a CityCenter space would contrast greatly with what it went through to open its first District store, on Wisconsin Avenue NW in Georgetown.
The final exterior in Georgetown was very much in keeping with the neighborhood aesthetic, if not Steve Jobs’ aesthetic. At CityCenter, Apple would have a freer hand to build how it pleases. It would not have to deal with the Old Georgetown Board, and if it had to deal with the local advisory neighborhood commission at all, it would likely be a friendlier affair.