Fishing for DCPS students


D.C. public schools has hired the same people who helped get President Obama elected to train principals to do campaign-style canvassing, where they go door to door to recruit students. Andria Caruthers is principal at West Education Campus; she and a few volunteers go door to door to recruit students on June 14. (Marvin Joseph/The Washington Post)

If current trends hold, more D.C. students will soon be enrolled in charter schools than the traditional D.C. public school system. How to reverse that pattern? Some principals are turning to a tried-and-true marketing tactic, The Post’s Emma Brown reports: door-to-door sales.

“To train principals in old-fashioned door-to-door canvassing, school officials have hired political campaign experts who helped Barack Obama win the presidency. These experts are also adapting data-analytic methods used to target voters in 2008 and 2012 to help identify those students most likely to bolt the school system and, therefore, most in need of personal attention.” The question, of course, is this: Is pounding the pavement for students a good use of principals’ time?

In other news:

Default judgment entered against Peaceoholics and co-founder Jauhar Abraham in grants case; Ron Moten continues to fight (Post)

Activists give up on November minimum wage ballot initiative, now eying $15 rate (DofD)

But hey, $9.50 is not a bad start (WRC-TVWNEW-FMWJLA-TV)

Kenneth Ellerbe is officially off the job (WRC-TV)

Cathy Lanier: Despite five killings, violent crime was down during AHOD weekend (PostWTTG-TVWaTimes)

Police: Man was shot dead in park near CCNV after trying to bogart a can of Natty Ice (WaTimes)

Eleanor Holmes Norton wants Park Police to keep a closer eye on Sherman Circle (WRC-TV)

Lanier will ask council today to make it easier to fire bad cops (WTOP)

Sweaty crowd at Freedom Plaza watched the U.S. meet its World Cup demise (PostWRC-TVWJLA-TV)

Council ponders special education overhaul (Post)

D.C. moves to dismiss former Housing Finance Agency boss’s wrongful termination lawsuit (Loose Lips)

Libertarian groups fight for D.C. man sentenced to 19 years for petty drug deal (WaTimes)

If not for a jerk of a restaurant manager, master chef Daniel Boulud might have made his name in D.C., not New York (Post)

Man who followed motorcade onto White House grounds won’t be prosecuted (Post)

More on the efforts to ban gay “conversion therapy” (Metro Weekly)

Obama uses Key Bridge as centerpiece for infrastructure announcement (WAMU-FM)

The Corcoran breakup goes to court (ArtsJournal)

AU plans to open art gallery to show some former Corcoran works (Arts Desk)

Mall coalition is still pushing ambitious garage plan (DCistWTOP)

Regional job market still sluggish (Capital Business)

Georgetown’s last gas station could soon be gone (G’town Met)

Plans emerge for city-owned plot in Shaw (UrbanTurf)

Ready for Le Diplomate II? (WBJ)

It’s July, and commuters are still complaining about potholes (WJLA-TV)

Tonight: Former Post reporter Ruben Castaneda presents his memoir, “S Street Rising” (Politics & ProseWTTG-TV)

Excerpt: Marion Barry wasn’t the only man using drugs in the Vista Hotel on Jan. 18, 1990 (Politico)

Lux Lounge is being evicted after weekend shooting (SALM)

Drink super-late this weekend at these 158 bars (DCist)

Veronica Maz — co-founder of So Others Might Eat, House of Ruth and Martha’s Table — is dead at 89 (Post)

Mike DeBonis covers local politics and government for The Washington Post. He also writes a blog and a political analysis column that runs on Fridays.
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Mike DeBonis | July 1