Leaders need to remember that with any message, timing is a key part of the communication. President Obama waited nine days after U.S. forces began to engage in hostilities in Libya to make a major address to the nation. And this gap left plenty of time for speculation: Did he initially avoid making more than perfunctory remarks because U.S. involvement was to be brief and limited? (As his supporters say.) Or were his detractors right, and this was an example of his being out of touch with the American people? The point is, any gap in timing takes control of the communication out of the hands of the leader, and lets others create meaning and motive.
Carol Kinsey Goman | Mar 29, 2011 5:52 PM
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