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Posted at 06:30 AM ET, 07/23/2012

Get started: Small businesses opting out of tax breaks, venture capital firms coming out of the shadows

Our daily blend of the latest news, trends and tips for the small business community.

What’s going ‘on’:

Small firms opting out of tax breaks:Small and mid-sized companies in particular are turning down targeted tax breaks — many of them meant to encourage hiring and investments — because of the onerous processes and often high costs involved when applying for the benefits, according to a report from The Wall Street Journal.

European regulators bruising American tech giants: European regulators have recently targeted a number of U.S. technology companies, the latest among them Google, which is currently staring down the barrel of a possible $4 billion fine for allegedly abusing its position in the search market.

Keep an eye ‘on’:

Venture capital firms starting to market: Once an industry that sought to stay hidden in the shadows of the start-ups it funded, venture capital firms are starting to hire marketing professionals and build high-profile brands, according to the New York Times. Many say the self-promotion trend has stemmed from a consolidating industry and more competition over the newest tech companies.

Helpful advice ‘on’:

How to avoid a business burnout (Newsday)

How to avoid a major branding foul (Open Forum)

How to maintain your start-up books (Entrepreneur)

How to measure your marketing success (Fox)

How to negotiate a partnership (Small Biz Trends)

By  |  06:30 AM ET, 07/23/2012

Tags:  small business, get started on

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