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Posted at 07:30 AM ET, 10/10/2012

Google launches credit-card program for small businesses

Google is expanding its initiatives for small and medium-sized businesses.

Last month, the Internet giant launched its “Google for Entrepreneurs” campaign, a site marketing Google technology to small businesses. Now, it’s offering credit cards to small businesses — but the plastic can only be used toward AdWords, Google’s search-engine fueled advertising technology.

AdWords allows businesses to bid on particular keywords and create ads, which show up in the “sponsored links” section of a user’s Google search results, when the user has searched for that term. The credit card program — called AdWords Business Credit — aims to help businesses pay for their AdWords campaigns and track spending, according to Google’s AdWords blog.

Starting this week, Google began inviting select businesses in the U.K. to participate in the credit program, and plans to extend invitations to U.S. businesses later this month. AdWords Business Credit was piloted with more than 1,400 businesses in the U.K. and the United States last July.

Google plans to offer U.S. businesses an annual percentage rate of 8.99 percent, with no annual fees.

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By  |  07:30 AM ET, 10/10/2012

 
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