How can businesses use infographics?

April 8, 2012

Graphic designer of Myanmar's weekly newspaper "Weekly Eleven" looks at the film of the next morning's edition of the newspaper at midnight in Yangon, Myanmar. (Altaf Qadri/AP)

How does your company use infographics?

Caitlin McCabe, founder and CEO of Real Bullets Branding in Boston:

“Infographics can be great as part of presentations, newsletters or other research content. It keeps people’s interest by lending a storytelling and visual element to what can be sterile research. People do want numbers and statistics to back the information they’re reading, but there’s also a huge demand for text-based information to be more visually pleasing.

“As a marketer and researcher, infographics force my team to distill our findings down to key takeaways that are most friendly for a mass audience. Though we previously might have put out 35 pages of research findings — which most people wouldn’t read through — we can now resort to infographics.”

Nicholas Reese, chief executor of Microbrand Media in New York:

“Infographics are outstanding for bringing life to content that would otherwise be dry, uninteresting or unshareable. Given their advantages, infographics have become an essential tool in our marketing strategy because they are a great avenue to get additional social media exposure — along with the SEO benefits of having additional links when our infographics are embedded.

“For example, when we recently launched TaxReceipts.com, we used infographics to help bring awareness to common tax myths that often plague small business owners. One of our most popular infographics — Tax Myth #2 — I will just file an extension and pay my taxes later — helped spread awareness of how tax extensions work, all while bringing additional exposure to the TaxReceipts brand through links and traffic.”

Justin Beegel, founder of Infographic World, Inc. in New York:

“I guess that’s an interesting question, because I happen to run an infographic design and promotion agency. It’s been wonderful to see the growth of infographics because the reality remains that the old way of communicating messages simply isn’t working. People are visual learners — more so now than ever, given the amount of stimulation out there.

“We’ve had our clients come to us to create infographics for so many purposes at this point: blog posts to drive traffic, annual reports, pages within a brochure, landing page on a Web site redesign, investor reports, etc. At the end of the day, the main use for infographics is to create content that can potentially go viral and drive traffic, links and exposure to a Web site and the brand. Of course, I’m biased, but I’m much more likely to read something if it’s created in infographic form than I am to read a long article.”

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