With several key votes set for next week on the GOP’s ongoing assault on the Environmental Protection Agency, this new ad gives us a hint on how the left intends to respond — by portraying the GOP push as an assault on children.
The Senate is set to vote next week on a GOP proposal — strongly opposed by the White House — to revoke the E.P.A.’s authority to regulate greenhouse gasses. The new spot from American Family Voices, an organization that advocates for lower-income and middle-income families on economic, health care and consumer issues, goes directly for the heartstrings with images of babies and baby food jars, claiming the GOP initiative would endanger their lives:
The ad will run for a week on D.C. cable, suggesting the target audience is Beltway elites and that its goal is to frame the Dem response in Congress.
“The Clean Air Act prevented 160,000 early deaths last year, including 230 infants, yet Congress is busy working to prevent the EPA from updating and enforcing standards that would limit toxic pollutants that endanger the public health,” Mike Lux, President of American Family Voices, says. “If we don’t curb those pollutants, they’ll end up in our air, water and food and eventually in our children. Congress needs to let the EPA do its job to protect public health.”
Senate Democrats are plotting a strategic response to the GOP’s push. For instance, they may introduce an amendment that would exempt small industrial facilities and agricultural facilities from climate regulations, which would give moderate Dems in farm and heavy manufacturing states a way to go on record favoring curbs on EPA regulations without supporting the GOP’s drive to gut the EPA’s reglatory role completely.
But by and large, this fight is going to break down mostly along partisan lines, and this ad gives you a sense of how fraught the war over EPA’s fate could get.