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Political Bookworm
Posted at 11:12 AM ET, 08/04/2011

Glenn Beck launches publishing imprint

If you’ve been wondering where Glenn Beck is since he left FOX, he’s still on the radio — and moving bigtime into publishing. He set up his own imprint, Mercury Ink, at Simon & Schuster, and is launching his first title next week. But Beck isn’t waiting for the launch to start selling the book.

And he isn’t leaving success to chance.

Beck hasn’t discovered an unknown author whom he’d like to introduce to the world but rather has teamed up with mega-seller Richard Paul Evans, who burst upon the scene years ago with “The Christmas Box.” That novel was first self-published then picked up by Simon & Schuster for an initial print run of 750,000 copies. Kirkus called it a “reverent little domestic tale” that will “move many to new tears of piety,” if they can get past “such phrasings . . . as: ‘ “This should be interesting,” I decided’; ‘Jenna smiled hungrily’; ‘ “There’s bound to be a lot of history in a place like this,” he said thoughtfully.’ ’’

Since then Evans has produced several other titles in the same vernacular and has taken the leap into the young adult genre. To help Beck blast off Mercury Ink, Evans has written “Michael Vey: The Prisoner of Cell 25,” a tale about a 14-year-old who has Tourette’s syndrome and electric powers and has to fight off those who want to control kids with electric powers.

On Tuesday, Beck was touting Barnes & Noble’s special offer — one day only, half price on “Michael Vey” — on his radio show where he told listeners, “We want to get this into your hands.” He had Evans on the show to discuss the book, and put a movie-quality trailer for the novel on his Facebook page.

And the result of the Beck rah rah sis boom bah? “Michael Vey: The Prisoner of Cell 25” is No. 2 on the Amazon best-seller list.

We may not see Glenn Beck much these days but he’s still making his presence known.

Follow me on Twitter (on nonfiction, the publishing industry and e-reading) @SteveLevingston

By  |  11:12 AM ET, 08/04/2011

 
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