Slow sales for Bachmann’s book


In its first two weeks of sales through Dec. 4, the title has sold a mere 3,000 copies, according to Nielsen BookScan.

Perhaps she is whispering to herself, if only ... if only she had created Apple, or if only she had already been president, the 43rd, for example, or if only she had the brilliance of a Wimpy Kid inside her.

In contrast to Bachmann’s effort, the biography of Steve Jobs by Walter Isaacson sold 379,000 copies in its first week, while George W. Bush’s memoir “Decision Points” and “Diary of a Wimpy Kid: The Ugly Truth” both sold more than 430,000 copies in their first week.

Meanwhile, the new Republican-to-beat Newt Gingrich is selling so many copies of his books at his campaign events that people have begun to wonder if he’s running for Commander in Chief or Author-in-Chief. His book signings — and sales of his wife Callista’s new children’s book — at the same venues as his presidential speaking events have raised concerns about the mingling of politics and personal business.

As the Post’s Amy Gardner wrote, federal law prohibits candidates from using campaign resources to profit personally or from using corporate funds to subsidize a campaign.

Citing concerns over the public’s safety — now that more people are showing up at his events — Gingrich canceled a book signing Friday inside Washington’s Union Station, which would have been the candidate’s only public appearance for the day.

Though Bachmann’s book bandwagon has lost a wheel, another team of writers is hoping to find a willing audience with its new title blasting the candidate. Ken Avidor, Eva Young and Karl Bremer have released a flip-side view of the Minnesota congresswoman in their book “The Madness of Michele Bachmann: A Broad-Minded Survey of a Small-Minded Candidate.”

The book is based on their postings from their blog DumpBachmann.com. According to HispanicBusiness.com, Bremer challenged critics of the book to “find fault with our facts.”

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Follow me on Twitter @SteveLevingston

Steven Levingston is the nonfiction editor of The Washington Post. He is author of “Little Demon in the City of Light: A True Story of Murder and Mesmerism in Belle Époque Paris” (Doubleday, 2014) and “The Kennedy Baby: The Loss that Transformed JFK” (Washington Post eBook, 2013).

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