Quick: How is President Obama and his jobs plan similar to George W. Bush and his plan to invade Iraq? Simple — neither man would make his case in a full-throated way during the summer. “From a marketing point of view,” White House chief of staff Andrew Card said famously (and to much derision) back in 2002, “you don’t introduce new products in August.”
Today, while the subject is different, a Democratic White House is making exactly the same calculation. This maddens Democrats, who think Obama is forfeiting the initiative and looks weak besides, but think of the bright side — we’ve finally found a political principle that’s bipartisan. Under the Obama-Bush Doctrine, public inattention (and media vacations) in August are an immutable fact of life, a given that must be respected and honored. Look for that big presidential speech announcing the new war on unemployment just after Labor Day.