February 26, 2013
Rep. Tim Scott (R-S.C.)
Sen. Tim Scott (Rainier Ehrhardt/Associated Press)

When you’re running for public office in a crowded field, you have to do something to break out from the pack, to get noticed. Teddy Turner, one of 16 Republican hopefuls vying to take the House seat vacated by Sen. Tim Scott (R-S.C.), has been pretty good at it. Although, saying at a meeting last month “…Tim is not like a lot of us. Tim is black” was not exactly the kind of attention the son of that fella who started CNN was looking for. His latest effort is a hilariously cheesy, but it uses humor to grab your attention and clobber his opponents, one in particular.

In a candlelit room with a roaring fire, a smooth talker swirling a dark libation pleads for a second chance.

We’ve come a long way. I know I’ve spent too much, but what’s a few trillion? It was all for you, but I’ve changed. I’ll keep my promises this time, it’ll be different. I’m sorry for all the mistakes I’ve made. Sugar, just give me one more chance?

The sultry scene is then interrupted by a shot of a tabletop with five picture frames and an announcer’s emphatic voice demanding voters, “Break up with career politicians.” Yes, former Gov. Mark Sanford (R-Appalachian Trail/Argentina) is among them.

The Republican primary is just three weeks away and the general election will be May 7. Considering politics in the Palmetto State is a rough sport played without helmets, padding or cups, Turner’s humorous ad very well might mark the high point of the campaign.

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Jonathan Capehart is a member of the Post editorial board and writes about politics and social issues for the PostPartisan blog.