If you know me — and know me well — you know I’m all about my Samsung tablet and phone. All the things they can do that other devices (cough, “Apple”) haven’t gotten around to doing are amazing. Your life will never be the same after you’ve experienced swype writing. Those cheat sheets I’ve been doing of late? Samsung. But there is one thing Samsung is doing that’s just gotta stop: Its selfie-centered self-promotion.
I thought that moment at the Oscars when Ellen DeGeneres gathered the glittered stars for an in-the-aisle selfie was brilliant. A spontaneous nod to modernity and the young folks who rule it. Except it wasn’t spontaneous at all. Nor was the one taken by this “Big Papi” fella David Ortiz of the World Series champion Boston Red Sox with President Obama at the White House on Tuesday.
While Ortiz has a deal with Samsung, he told the Boston Globe that he wasn’t paid extra for this particular stunt. And we know for sure Obama wasn’t in on it judging by his press secretary’s response to questions about it. “As the rule the White House objects to attempts to use the president’s likeness for commercial purposes,” White House press secretary Jay Carney said. “We object in this case.”
I, too, object.
Look, we all know the president (any president) is not averse to giving a shout-out to companies, especially those that model a policy position he is pushing. (See the Gap.) But the president, his office and the White House should be out of the reach of clever marketing geniuses looking for ways to get a leg up on the competition by getting a thumbs up from the leader of the free world.
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