The Democratic National Committee will announce Monday that it is hiring its first ever chief diversity officer, seeking ensure that there is diversity across the party’s key organizations in hiring and contract work.
Greg Hinton, who is currently at US Cellular in a similar role, will serve in the new role.
“We’re thrilled to have Greg Hinton join the DNC as the Chief Diversity Officer. The Democratic Party has long been dedicated to including talented people who reflect the diversity of our great country, and Greg will bring his talents to bear as we make sure we are living up to that commitment,” said DNC Chair Debbie Wasserman Schultz in a statement.
“I’m proud we’re taking this critical step forward and look forward to working closely with Greg as we strive to take our values of inclusion and strength through diversity to the next level.”
Hinton will also have the same role at the Democratic Congressional Campaign Committee and the Democratic National Campaign Committee.
The move comes as Democrats try to re-engage with key base voters, among them African-Americans and Latinos, who still back President Obama by large margins in most polls, though there is some slight softening of support as there are with all voters.
In 2008, Obama ran an aggressive and highly-targeted ground game, blanketing ethnic radio with ads produced by minority owned-companies, but there have been some complaints in the 2010 cycle that not enough money is being spent on those outlets.
The DNC’s budget and finance committee made the recommendation to hire a chief diversity officer.
Hinton, a Chicago native, has worked in diversity in the nonprofit and private sector, including at Abbott Labs and Pepsi General Bottlers.
“Diversity in hiring, contracting and procurement has always been of utmost importance to the Democratic Party and I’m proud to serve in this role to help maintain that commitment,” Hinton said.
“Our party is stronger because of our diversity, and in this new role I will be working to make sure we are harnessing our diverse experiences and points of view in the most effective way possible.”