In 2008, Obama was the cool candidate. He could channel Jay-Z, had The Black Eyed Peas and other young celebs starring in Obama-themed music videos, and in a campaign first, he text messaged his VP pick.
Well, now it’s 2011 and everybody and their grandma is texting and tweeting, and even a townhall meeting co-sponsored by Facebook is just another townhall. As it turns out, cool is hard to come by when you’re commander-in-chief.
Yet it is that connection that Obama forged with young voters in 2008 by making campaigning cool that will be a crucial part of his re-election campaign. In 2008, young voters backed Obama over McCain by a two -to-one margin.
But according to a new poll, fewer than 40 percent of people under 30 approve of Obama’s performance, with 54 percent disapproving. In August, 52 percent approved, with 42 percent disapproving.
Acknowledging how important the youth vote will be in 2012, the Obama team has rolled out a Web site and video aimed at millennials. Wednesday in Colorado (a key swing state), he will announce a plan to help borrowers reduce student-loan interest payments through consolidation.
His message is simple: You should be with us in 2012.
“Young Americans made a game-changing impact in 2008, and their participation in 2012 will be a defining issue in this campaign,” campaign manager Jim Messina said in a statement. “Young Americans know that we can’t cut our way to prosperity and that the best way to restore economic security for the middle class and to keep America competitive is to build an economy that is built to last, where we out-innovate and out-educate the rest of the world.”
WHERE TO FIND THE CANDIDATES
Mitt Romney hosts a breakfast fundraiser in Washington with members of Congress and visits the “GOP Victory Fund” in Fairfax at 10:30 a.m.
Rick Perry hosts a fundraiser at Tradewinds Island Resort in St. Pete Beach, Fla., at 9:30 a.m..
Herman Cain continues his tour of Texas with a dinner engagement with the Nueces County Republican Women in Corpus Christi at 7 p.m.
Buddy Roemer hosts a “Free to Lead” townhall meeting at Louisiana State University at Baton Rouge at 6 p.m.
President Obama will deliver remarks on college affordability at the University of Colorado in Denver at 10.45 a.m.
GOP field offers diverse set of economic plans
What does Valerie Jarrett do?
Prominent Florida Republicans backing Cain.
Flat tax, no good for Nevada
Economic anxiety runs deep
WORTH WATCHING:Rick Perry is set to start an ad war in Iowa. Here’s a look at an ad from his 2010 race for governor: