President Obama has been outmatched by Mitt Romney in fundraising -- but his campaign is arguing that what matters is the ground game.
"At some point, people are going to look to their friends and neighbors about what decision they’re going to make,” Obama campaign manager Jim Messina told the Post. “We think that’s going to be a big chunk of how we win this thing.”
That echoes spokesman Ben LaBolt to the AP earlier this week: “At some point, with all of the money spent on the air on the GOP side, advertising will hit a saturation point. And that’s why the unparalleled ground organization we’re building — which can’t be replicated in the time remaining — could provide us with the decisive edge.”
And at a background briefing, "history shows us likely media and ads mean less in the fall.”
Of course, that's what Democrats said before the Wisconsin recall.
According to political science professor John Sides, the volume of ads, in a race where one candidate is heavily outspent, does matter. But the effect of ads in voters' minds is also short-lived.