The ‘Mad Men’ behind Mitt Romney

August 24, 2012

Now that Mitt Romney has amassed a couple hundred million dollars, it’s largely up to an eclectic crew of self-described “Mad Men” to make good use of it.

A colorful team of advertising gurus — including a onetime “Wheel of Fortune” contestant, a guy nicknamed after a “Super Mario” character and a burly Texan who came up with the “Beef, it’s what’s for dinner” slogan — have converged on the campaign’s drab headquarters in Boston to dream up the ads they hope will propel Romney to the White House.

Steering the massive ad campaign are Stuart Stevens and Russ Schriefer, Romney’s top strategists, as well as Ashley O’Connor, the campaign’s director of advertising. They’re hoping that the handful of corporate advertising stars can do for Romney what they do so well for consumer products: shape, sharpen and simplify the pitch.

See the full story here.

Philip Rucker is a national political correspondent for The Washington Post, where he has reported since 2005.
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