Whoever wrote the copy for Mitt Romney’s digital donations Web site appears to have spent a little too much time looking at President Obama’s campaign.
As first noticed by Matt Ortega, a Democratic new media consultant at the firm New Partners, the pitches for donating to Romney’s campaign by Web, text, and e-mail were — until today — near identical copies of the language on Obama’s donation page. That text has now been replaced with new language, after the similarities were highlighted by BuzzFeed and Salon.
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“This was a junior staff confusion that has been updated and resolved,” said Romney digital director Zac Moffatt in a statement.
Obama launched his text donation drive in late August; Romney followed about a week later. Moffatt has argued recently that though conventional wisdom gives Obama the edge in all things digital, Romney’s online ad team is superior, and the Republican is building a more engaged online following.
