Romney Web site echoed Obama’s text

September 10, 2012

Whoever wrote the copy for Mitt Romney's digital donations Web site appears to have spent a little too much time looking at President Obama's campaign. 

As first noticed by Matt Ortega, a Democratic new media consultant at the firm New Partners, the pitches for donating to Romney's campaign by Web, text, and e-mail were -- until today -- near identical copies of the language on Obama's donation page. That text has now been replaced with new language, after the similarities were highlighted by BuzzFeed and Salon

BarackObama.com

 

MittRomney.com

"This was a junior staff confusion that has been updated and resolved,” said Romney digital director Zac Moffatt in a statement. 

Obama launched his text donation drive in late August; Romney followed about a week later. Moffatt has argued recently that though conventional wisdom gives Obama the edge in all things digital, Romney's online ad team is superior, and the Republican is building a more engaged online following.

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Paul Kane · September 10, 2012