Ad watch: Mitt Romney reaches out to women

The Mitt Romney campaign ad, "Dear Daughter"

What it says: “Obama’s policies are making it harder on women. The poverty rate for women – the highest in 17 years.”

What it means: Look at the economic impact the president's policies have had on women. The numbers are not good. 

Who will see it: The Romney campaign did not say where the commercial is running. 

Sean Sullivan has covered national politics for The Washington Post since 2012.
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Ed O'Keefe · September 18, 2012