It is obvious to anyone following politics in the last 24 hours that the Romney campaign is losing the messaging war over the statements in videos published yesterday by Mother Jones.
But how badly? A look at some Twitter data from Topsy Pro shows how dominant the topic has become, and how overwhelmingly negative reaction to the video clip has been.
Tweets mentioning "Romney" or "@MittRomney" per hour tripled in the hours after the Mother Jones post was published at 4 p.m. ET, peaking at 76,243 mentions between 10 and 11 p.m. ET.
But what the tweets said is worse for the Romney campaign than than the volume of them.
The 15 top related terms -- words, phrases, or hashtags used most frequently in the set we searched -- included these: #47percent, trashes, americans, implosion, wealthy, millionaire, welfare and dodgers.
Links to the Mother Jones post and a post on GlobalGrind featuring the video were shared a combined 92,000 times.
And the top 10 tweets mentioning Romeny's name or Twitter handle -- those with the most resonance on Twitter, according to Topsy's algorithm -- were all referencing the video. Most of them were by President Obama or celebrity supporters, including Chris Rock and Russell Simmons.
Update: Now there's this, from Twitter.
— Twitter for News (@TwitterForNews) September 18, 2012