Ad Watch: Romney targets coal vote

September 19, 2012

Mitt Romney, "Way of Life" and "War on Coal"

What it says: “Obama’s ruining the coal industry.”
What it means: I'm pro-coal, Obama hates coal. If you work in coal you should vote for me. (Both candidates are fighting for the coal vote.)
Who will see it: The campaign didn't say; according to a Republican media buyer Romney's latest ad buy was in Iowa, North Carolina and Virginia. 

Rachel Weiner covers local politics for The Washington Post.
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