Mitt Romney’s new strategy: Less money, more travel

September 20, 2012

Mitt Romney at a rally in Miami on Sept. 19. (Melina Mara/The Washington Post)

In the wake of some campaign stumbles, Mitt Romney has a plan to get his campaign back on track — less fundraising and more swing state campaigning. 

Romney will maintain “a very intense schedule” in coming days, ABC News reports. He's ramping up both his speaking schedule and his television ad buys. Despite his huge fundraising hauls, Romney has spent far less than Obama on ads in some key swing states. 

There will be more joint appearances with running mate Paul Ryan, Politico adds, and Romney will focus more in speeches on how his plans help the middle class.

The new commitment to the road starts with a three-day bus tour of Ohio, starting next Monday. Ryan and Romney will hit different parts of the state.

On Monday, in the wake of polls showing Romney lagging behind President Obama, campaign adviser Ed Gillepsie announced that the GOP nominee would focus more on policy specifics.

Romney adviser Kevin Madden told reporters Wednesday that it was not a campaign reset. "This has been a regular part of our schedule, going to battleground states, and talking with the voters about the issues that matter,"  he said. "I think that as you have voters really beginning to, are really beginning to tune in to the campaign, we're making sure that we've got our advertising in states, that we've got grassroots activity going on."

But  some Republicans have criticized Romney for spending so much time raising cash. 

"Romney doesn't seem to be out there campaigning enough," wrote Peggy Noonan in the Wall Street Journal. "I think what Romney needs to do is get into Virginia and run for sheriff," Sen. Lindsey Graham (R-S.C.) told reporters. "This is not rocket science." 

Rachel Weiner covers cops and courts in Arlington and Alexandria.
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