Ad Watch: Rubio speaks Spanish for Romney

September 21, 2012

Mitt Romney, "Salvará"

What it says: Rubio, in Spanish: "Medicare is how my mom gets her medicine and it’s what allowed my father to live his final days with dignity. Mitt Romney understands that my generation will have to accept changes in order to protect Medicare now for our elderly."

What it means: Romney isn't just starting to use Rubio as a popular and eloquent young Republican, but as a bridge to reach Hispanic voters. 

Who will see it: Romney currently has bought amounts of ad time on Spanish-language television for this week in Colorado, Nevada, Florida and North Carolina, according a Republican media buyer. In general, Obama has spent far more on Spanish-language ads. 

Rachel Weiner covers local politics for The Washington Post.
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