Ad watch: Obama just rolls ’47 percent’ tape

President Obama, "My Job"

What it says: The audio is taken entirely from GOP rival Mitt Romney's comments at a May fundraiser, recently posted online, about how 47 percent of the country will vote for Obama "no matter what" because they rely on the government for aid. The ad ends with the quote: "So my job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives." In the background of the Obama ad are shots of workers, veterans, a mother with two kids -- the implication being that Romney was calling those people "victims." 

What it means: Obama's campaign is really not letting this line go (understandably, as polling shows Romney's remarks are seen negatively by a majority of Americans). It's the third OFA ad using this clip (although one of those aids aired only in Ohio). The pro-Obama super PAC Priorities USA Action is launching radio ads today that include the same quote.

Who will see it: Voters in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado.

Rachel Weiner covers local politics for The Washington Post.

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Rachel Weiner · September 27, 2012