Last night, this campaign reached 10,000,000 donations in 2012—a huge milestone and a historic record for grassroots politics.
— Barack Obama (@BarackObama) October 1, 2012
The Obama campaign said Monday that it surpassed 10 million individual donations this year, the latest sign of an apparent surge in grassroots contributions for the president’s reelection campaign.
Campaign officials said the number means Obama has eclipsed the total number of donations he received in all of calendar year 2008, thanks in part to new technologies such as making contributions via text messages.
“Last night, this campaign reached 10,000,000 donations in 2012—a huge milestone and a historic record for grassroots politics,” Obama wrote in a Twitter message Monday morning. In a followup message he added that “every donation you make now sets a new one. Keep going.”
After three months of falling behind in fundraising to Republican nominee Mitt Romney, Obama and the Democrats raised $114 million in August compared to $112 million by the other side. Aides also said nearly 1.2 million individual donors gave to the Obama campaign in August, more than a third of the total number of contributors who have given during the entire 2012 cycle.
The accumulating data illustrates Obama’s continued advantage in grassroots donations, raising nearly half his money from contributors giving less than $200, according to disclosure data. The numbers also suggest that a large proportion of Obama’s contributors have given multiple times.
The imbalance has forced Romney and his running mate, Paul Ryan, to keep up a furious pace of high-dollar fundraising even as they have begun to lag Obama and Vice President Biden in the polls in recent weeks.
The campaigns are scheduled to file their next campaign finance disclosures on Oct. 20, but it’s likely that both sides will leak overall fundraising numbers for September in coming days.