Mitt Romney, "Facts are Clear," "Ohio Jobs," "Born and Raised in Nevada"
What it says: Mitt Romney is out with three new ads Friday, two targeted to swing states and one on the debt. In the Nevada ad above, former NBA player and former Obama supporter Greg Anthony says, "We’ve heard enough excuses" from the president. In the Ohio ad, Romney talks directly to the camera about manufacturing job losses.
What it means: All three ads push familiar messages, but voters in Nevada and Ohio -- states where Romney currently trails Obama -- are getting a more direct appeal than usual.
Who will see it: Ohio and Nevada, obviously. Romney has also just made ad buys in Virginia and Florida.