Ad watch: Obama targets Romney on birth control

Obama for America, "Decision"

What it says: "When it comes to protecting your access to birth control, and the basic women’s health care services Planned Parenthood provides, one thing we must remember is this. Mitt Romney: 'I’ll cut off funding to Planned Parenthood.' "

What it means: President Obama is strengthening his hold on female voters — particularly unmarried women, who polling suggests were unimpressed by his debate performance — by painting Romney as anti-contraception. 

Who will see it: Voters in Colorado, Florida, Iowa, Nevada, Ohio and Virginia

Rachel Weiner covers local politics for The Washington Post.
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Rachel Weiner · October 12, 2012