American Crossroads, "Sack It"
What it says: "Mr. President, here's what I want to know. Where are the jobs you promised?"
What it means: The pro-Republican super PAC directly pushes back on President Obama's straight-to-camera appeal, arguing that his words don't matter -- the concerns of struggling middle-class Americans do. A woman interrupts Obama's ad, playing on her TV, to ask the president about jobs and debt.
Who will see it: Voters in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia, along with watchers of the SEC and Big 10 college sports networks.