Ad watch: Crossroads launches $11.1 million campaign

American Crossroads, "Sack It"

What it says: "Mr. President, here's what I want to know. Where are the jobs you promised?"

What it means: The pro-Republican super PAC directly pushes back on President Obama's straight-to-camera appeal, arguing that his words don't matter -- the concerns of struggling middle-class Americans do. A woman interrupts Obama's ad, playing on her TV, to ask the president about jobs and debt. 

Who will see it: Voters in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia, along with watchers of the SEC and Big 10 college sports networks.

Rachel Weiner covers local politics for The Washington Post.
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Tom Hamburger · October 16, 2012