Yet another sign of how women's issues have taken center stage in the presidential campaign — Obama's Web site now features an equal sign in the slogan, "Forward." When you click on the logo, it takes you to the campaign's page on women's issues, with equal pay getting top billing.
The page features a video of Lily Ledbetter discussing the legislation that bears her name, which extends the statute of limitation for filing a wage discrimination lawsuit. The text under the video reads, "Mitt Romney refused to say whether or not he would have signed the Lilly Ledbetter Fair Pay Act into law, and Paul Ryan voted against it."
Republicans have also been reaching out to women voters. A new ad from Romney's campaign emphasizes his support for rape and incest exceptions to abortion bans. "This issue is important to me,” the narrator says. “But I’m more concerned about the debt our children could be left with.”
The former Massachusetts governor has also released a Web video featuring women who worked in his administration discussing his sensitivity to their needs. "He totally gets working women," says one former member of his Cabinet.