Obama camp pushing second-term plan, ‘Blueprint for America’s Future’

October 23, 2012

Obama's "Blueprint for America's Future," his plan for what a second term would look like. (Ed O'Keefe/Washington Post via Instagram)

Delray Beach, Fla. – President Obama's campaign has begun pushing a more positive closing argument for the campaign’s final days, releasing a plan to try and detail what a second Obama term would look like.

The plan, called the "Blueprint for America's Future," will be spread nationwide through direct mail, canvassing and television ads and will be mentioned by campaign surrogates, senior campaign adviser David Axelrod told reporters.

Obama only briefly mentioned the plan at his rally in Delray Beach, saying it includes steps to grow manufacturing, reward small business owners and cut oil imports in half by 2020. The Post's Ed O'Keefe picked up a copy, pictured above. 

There are no new proposals in the plan Obama is touting; it is a repackaging of proposals he has been offering on the campaign trail for months, such as plans to use half the savings from winding down the wars in Iraq and Afghanistan for domestic infrastructure investment; create incentives for companies to bring jobs back to the United States (and end tax breaks for companies that ship jobs overseas); continue investing in "clean" energy and recruit 100,000 new math and science teachers.

Axelrod said in a call with reporters Tuesday morning that the plan is not meant to be new but is meant to get the details of what Obama is proposing for the next four years in front of voters in battleground states.

"We're in the closing argument phase of this campaign," Axelrod said, when asked why the campaign released a plan that he acknowledged does not contain new proposals. "We want to make sure that everybody is focused on the specific things that the president is proposing moving forward. Obviously a lot of people have made up their minds. There is a small universe of voters who haven’t. We want to make sure those voters have access to the information they need to make the judgment as to which direction they want to go. We're very confident that the president's approach is one that will meet with broad consensus."

Axelrod said printed copies of the plan are being mailed to 3.5 million households in swing states, and millions more will be given out door to door. The campaign is also directing voters to read the plan online at www.barackobama.com/plans.

"We feel strongly that we have the winning hand and a strong message about how we rebuild the economy, and a specific message on how to build this economy from the middle class out, and it stands in stark contrast to the same old failed policies of the last decade that have been offered by governor Romney," Axelrod said. "We're eager to make those comparisons. It’s the reason we believe we’re ahead in this race, and it's the reason we're going to win this race."

Romney campaign spokesman Ryan Williams responded that "Mitt Romney has a real plan for a Real Recovery that will create 12 million new jobs with rising take-home pay, move us toward a balanced budget and create prosperity for all Americans.”

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