Romney campaign: “Un Mejor Camino”
What it says: (In Spanish): Most Americans believe we are heading in the wrong direction. Higher deficits, chronic unemployment, a president who admits he can’t work with Congress. Higher Deficits. Chronic Unemployment. Can’t Change Washington … [Obama] says he’s only had four years. With four years, Mitt Romney turned things around in Massachusetts … Leadership is finding the way to live up to your promises.
What it means: The ad matches the “change” theme Romney pressed in his Thursday morning rally and follows by one day a Spanish and subtitled ad released by the Obama campaign in key swing states.
Who will see it: The vast majority of Romney’s Spanish-language television buys have been in Florida, with smaller buys in Colorado and Nevada.
Also see:
Mad Money: Track campaign ads of the 2012 campaign
Do Obama and Romney need to use Spanish-language media to reach Hispanic voters?
