Romney campaign: "Un Mejor Camino"
What it says: (In Spanish): Most Americans believe we are heading in the wrong direction. Higher deficits, chronic unemployment, a president who admits he can't work with Congress. Higher Deficits. Chronic Unemployment. Can’t Change Washington ... [Obama] says he's only had four years. With four years, Mitt Romney turned things around in Massachusetts ... Leadership is finding the way to live up to your promises.
Who will see it: The vast majority of Romney's Spanish-language television buys have been in Florida, with smaller buys in Colorado and Nevada.