Obama for America, "Collapse"
What it says: "Mitt Romney on Ohio jobs? Wrong then ... dishonest now."
What it means: The ad pushes back on a recent, controversial Romney spot that implies that Chrysler is moving Jeep production from Ohio to China. (The company is looking into expanding production there, but for the Chinese market.) While Romney's ad is technically accurate, the candidate himself has wrongly claimed that all Jeep production might move to China. Obama's ad focuses on that false statement to paint Romney as a liar, while once again arguing that he, Romney, would have let Detroit go bankrupt. (Romney did not want to liquidate the industry, although experts say his approach would not have worked at the time.)
Who will see it: Ohio.