Mitt Romney, "Secretary of Business"
What it says: "Secretary of Business? His solution to everything is to add another bureaucrat. Why not have a president who actually understands business?”
What it means: In an MSNBC interview this week, President Obama floated the idea of consolidating business and trade-related agencies under a "Secretary of Business." Mitt Romney is pushing the comment as a sign that the president can't handle business policy on his own.
Who will see it: Romney's campaign does not release details of ad buys.