Spike in Republican advertising in final week

November 6, 2012

The Romney campaign made a final advertising push in the lead-up to the election, out-advertising the Obama campaign for the first time this fall. John Sides reports on Wonkblog:

As was true in the previous week, this week’s massive spike in Republican spending was driven largely by super-PACs.  The Obama campaign also increased its advertising, but not by enough to match Romney and the Republican super-PACs combined.

The trend in the battleground states reveals a strong push by the GOP nearly across the board—including Florida, Nevada, Iowa, and especially Pennsylvania. This confirms much of the reporting about the renewed Republican interest in Pennsylvania.  Both Romney and Republican super-PACs increased their spending in the Keystone State last week.  Note also that the Democrats closed the previous week’s gap in Ohio.  Last week, the two sides were nearly at parity there.

Caitlin Dewey runs The Intersect blog, writing about digital and Internet culture. Before joining the Post, she was an associate online editor at Kiplinger’s Personal Finance.
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Caitlin Dewey · November 6, 2012