Bush is the nephew and grandson of the former presidents and the son of former Florida Gov. Jeb Bush. He's also has strong ties to Hispanics in Florida and Texas -- his mother, Columba is Mexican-American -- and his filing comes as many Republicans are lamenting the boost Hispanics gave President Obama in his win over Mitt Romney.
John McCain's 2008 National Hispanic co-chair Ana Navarro tweeted this on Thursday:
Wrote check for my friend, @georgepbush newly formed exploratory committee for office in TX. Young, pragmatic, Hispanic, just what GOP needs
— Ana Navarro (@ananavarro) November 8, 2012
Bush is the co-founder of Hispanic Republicans of Texas, an attorney and real-estate investor who served in the Naval Reserve.